ibtm world 2026
2026-11-17 10:00 - 2026-11-19 17:00 (Europe/Madrid) | Fira Barcelona – Gran Via, 64, Avenida Juan Carles I , Barcelona, 08908, Spain
ibtm® world, (formerly known as EIBTM) is the flagship event of the ibtm events portfolio with 8 events across the globe and owned by Reed Travel Exhibitions.
ibtm world ( Incentives, Business Travel & Meetings) is the leading global event for the meetings and events industry, held in the vibrant business and tourism destination of Barcelona. The three day event delivers a focused business environment, thought provoking professional education and networking for Exhibitors, Hosted Buyers and Trade Visitors.
A number of destinations have already applied for IBTM World’s Culture Roadshows initiative, designed to explore how destinations use their unique cultures to create limitless potential for events. The theme of ‘culture creation’ will permeate the event, from the inspirational Knowledge Programme sessions to the networking events.
