Athens Enters ABTA Members’ Handbook 2009

Acropolis Frames TV Award: Greece’s winning entry at the New York Festival’s International Television Programming & Promotion Awards 2009 comprised a “rockumentary” on the U.S. music group Good Charlotte’s 48-hour stay in Athens and their live performance with the Acropolis as a backdrop. MAD TV competed against CNN, CBC, ESPN, The History Channel and several other international television channels.

The competitive advantages of Athens can be found in this year’s edition of the Association of British Travel Agents Members’ Handbook, according to the Athens Tourism & Economic Development Company (ATEDCO).

This action, coupled with the company’s tourism publication “breathtaking mag” to be sent to 85,000 travel agencies in the U.K. and the United States through ABTA, aims to strengthen the image of Athens in these markets.

ATEDCO is enhancing its efforts to strengthen the already planned promotion of Athens to Greek and international markets.

In addition, ATEDCO supported a series of music events that involved the staging of major concerts with the Acropolis monument as a backdrop within the context of efforts to promote Athens abroad.