Greece among top 10 outperforming destinations in 2018
Thirty-eight percent of international travelers currently claim that political instability and terror threats will have an influence on their travel planning for 2019, according to IPK International CEO Rolf Freitag.
“Destinations with a good safety image will once again take more advantage,” Freitag said while presenting the findings of IPK’s World travel Monitor, on Wednesday during the first day of the ITB Berlin 2019 exhibition.
According to IPK’s World travel Monitor, travelers from Asia feel a lot more impacted by terror threats than travelers from other continents.
In terms of what kind of influence terror threats will have on the travel behavior, the great majority states that they will choose only destinations, which they perceive as “safe”. According to the survey, the safety image of most destinations slightly improved over the last 12 months – also for Turkey, Israel and Egypt.
Greece: Safe and outperforming destination
Photo source: Marketing Greece (Oh My Greece campaign)
Greece is on the list of the 20 safest destination countries in the mind of global outbound travelers and according to Freitag, the country can take alot of advantage from that.
“The forecast this year for Greece is good because it is seen as a safe and wonderful place, an ideal holiday country with a fantastic climate,” he told GTP Headlines on the sidelines of the presentation, adding that another advantage is the fact that Greece also has a quiet and positive profile in the media, which also helps.
IPK’s World travel Monitor also showed that Greece was among the top 10 outperforming destinations in 2018.
“Greece will always be on the market but professionals must be very careful with the prices. Prices must be compared with those of other competitor countries,” he said.
IPK International CEO Rolf Freitag.
According to Freitag, what has happened in the past many times is that professionals become influenced by a good year and immediately raise their prices the next. ”
“And then business went down… There must be a stable price policy,” he said.
IPK’s World travel Monitor is an annual survey analyzing the outbound travel behavior in more than 60 countries worldwide, covering over 90 per cent of the global outbound demand. IPK International is a tourism consultancy specialized in travel research, tourism marketing and tourism Masterplanning and counts among the leading tourism consultancies worldwide.
