Aqua Luxury Suites Partners with ‘Scent Company’ for Olfactory Branding

Photo © Aqua Luxury Suites

Aqua Luxury Suites, an upscale property located on Santorini, has partnered with Italy-based Scent Company, with the aim to create its own unique olfactory branding strategy.

During the last few years, olfactory branding has evolved into one of the most effective communication tools. Its focus is to strengthen the loyalty of the customer towards a brand or a product.

The Scent Company works with one of the best laboratories in Grasse, France, and with prestigious Italian “noses” in Florence, creating scents with more than 2,000 essences.

According to an announcement, Aqua Luxury Suites’ collaboration with Scent includes the development of a fragrance that will “capture the traveler’s senses, evoke dreams and memories, strengthen the hospitality experience and establish a long lasting connection” between the guest and the property.

“Aqua Luxury Suites moves forward and aims to offer its VIP travelers a unique experience, not available elsewhere in Greece,” the announcement said.

“Our guests’ comfort and emotions are essential to us and eventually define the location, as well as the experiences and services we offer.”

Photo: © Tryfon Georgopoulos / Aqua Luxury Suites

Aqua Luxury Suites offers prime accommodation in the village of Imerovigli, and easy access to Santorini’s major sights of attraction.

Furthermore, the hotel’s unique location provides its guests with a stunning view to the Santorini caldera and the volcano.