Barbara Avdis: Greek tourism is on a journey to transform

On occasion of International Women’s Day, GTP Headlines has invited women in Greek tourism to take a stand and answer the following question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?

“Greek tourism is on a journey to revive and to transform.
2020 has taught us to work together without losing our energy and drive.
As we look ahead to the start of our recovery in 2021, the opportunity is beyond the challenge, and the method is simple: when plans are made and eagerly anticipated, we can accelerate towards creating a better and more inclusive travel ecosystem protecting our resources, supporting the local economies, and preserving our cultural heritage.”

Barbara Avdis
Founder & Managing Director, Yades Greek Historic Hotels
Vice Chairman, Historic Hotels of Europe

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