Costantza Sbokou: Rethink and redefine what’s important

On occasion of International Women’s Day, GTP Headlines has invited women in Greek tourism to take a stand and answer the following question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?

“The challenge? To make sure the crisis is not ‘wasted’; we have a unique opportunity to rethink and redefine what’s important.
The first step should focus on rewriting and clearly communicating our country’s narrative, Greece’s brand name has been greatly enhanced after the successful handling of the crisis, now the hospitality industry must prove that visiting our beautiful country is not only safe but also meaningful, engaging, and enriching more than ever before.”

Costantza Sbokou
Co-CEO, Phāea Resorts

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