Ioanna Papadopoulou: There is an urgent need to ‘build back better’

On occasion of International Women’s Day, GTP Headlines has invited women in Greek tourism to take a stand and answer the following question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?

“The biggest challenge will be for all stakeholders to reach a common understanding on the urgent need to “build back better” under the perspective that visitor economies and destinations constitute a live, networked system.
Sustainable growth, effective management of resources, rebuilding a new skillset for tourism workers, and realizing that locals are an integral part of the tourism ecosystem, will be key prerequisites for the timely, bold, and successful adaptation to the new era.”

Ioanna Papadopoulou
Director, Communications & Marketing, Athens International Airport SA

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