Marina Efraimoglou: Specialization is key for Greek tourism

On occasion of International Women’s Day, GTP Headlines has invited women in Greek tourism to take a stand and answer the following question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?

“The biggest challenge the Greek tourism industry is facing this year, besides the uncertainty, is how much emphasis will be given to vaccinated people versus the general unvaccinated public. I believe that for this issue to be resolved, tests (either pcr or rapid) should be mandatory for all hotel guests.
For the post-Covid period, Greek tourism should move more towards specialization and also focus on a holistic view of the offered product, emphasizing – among other things – experience, gastronomy and culture.”

Marina Efraimoglou
Owner, Euphoria Retreat

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