Athens Hotel Sector Sees Over 70 New Openings During 2017–2022

Photo source: Grand Hyatt Athens

Seventy-one new hotels opened in Athens during the 2017 – 2022 period, according to a new GBR Consulting report released on Monday.

The new hotels, which opened in the central, south, north and west parts of the city, represent 20 percent of all hotels and 14 percent of all hotel rooms in the Greek capital.

According to the data, the majority of the new hotels (83 percent) are located in central Athens. Most hotels were added in the 4-star category while in the 5-star category, 32 percent of the hotels, and 12 percent of the hotel rooms are new in Athens.

2017 – 2022: 2,002 new and rebranded hotel rooms in Athens

GBR’s data shows that 2,002 new and rebranded hotel rooms with an international brand were added to the Greek capital’s hotel scene during the five-year period of 2017 – 2022.

Currently, 1 out of 5 hotel rooms in Athens, covering central, north, south and west Athens, carry an international hotel brand. About 8 percent of the Athenian hotels are part of an international hotel chain.

Photo source: Athens Capital

Eight new branded hotels opened in the reviewed area during the period 2017 – 2022: the Academia of Athens (Marriott Autograph Collection), Athens Capital (Accor MGallery), Dave Red (Brown Hotels), Ibis Styles Athens Routes (Accor), Moxy Athens City (Marriott), Perianth (Marriott – Design Hotels), Selina Theatrou Athens and Wyndham Athens Residences.

Another 7 hotels were rebranded during this period with an international brand: Athens Marriott, Brown Acropol, Kubic House & Lighthouse Athens (Brown Hotels), Grand Hyatt Athens and two properties of Convo hotels.

Source: GBR Consulting

It is noted that properties such as the Four Seasons Astir Palace, Dolce Attica Riviera & Ramada Attica Riviera (Wyndham Hotel Group) and Evereden (Vincci Hotels) are outside the reviewed area.

Moreover, GBR highlighted that 8 hotels in Athens no longer carry an international brand comparing 2017 with 2022. These hotels mainly concern the brand Best Western which had 8 properties in Athens in 2017, but only one today. The Athens Hilton is currently closed and is no longer branded as the Athens Hilton. However, the property will return as the Conrad, a brand of Hilton Worldwide, while the residences will be branded by Conrad Residences and Waldorf Astoria Residences.

Impression of The Conrad hotel.

From the 2,002 new and rebranded hotel rooms, most were introduced to the market in 2018 (see following graph). About 52 percent of these rooms are of the 5-star category, 26 percent 4-star and 14 percent 3-star. (GBR notes that the Selina Theatrou Athens is registered as a hostel.)

The report notes that in terms of pipeline, the entry of Conrad is expected, but also Radisson Individuals (Kolonaki) & Radisson Red (serviced apartments), the Hilton Curio Collection at the former Pentelikon hotel, NYX (Fattal) at the former Esperia Palace, One & Only at the Glyfada Asterias, and international brands at the Hellenikon project.