Greece Invites Tourists to Live ‘A Life-changing Experience’

The Greek National Tourism Organization (GNTO) on Thursday screened a new promotional campaign aimed to inspire travelers to visit Greece this season.

The new “Greece. A life-changing experience” campaign features a tourist in Greece and follows the experiences she lives during her holiday: from diving into crystal clear waters from a high spot and washing a tomato in the sea to dancing with locals at panigiria (open air celebrations).

The GNTO uses a fresh and fun approach to highlight the experiences one can live while on holiday in Greece – experiences that come from the untouched nature, the simplicity and authenticity of the country.

This is the side of Greece that the GNTO wants to promote this year, showing travelers that the country can offer numerous authentic experiences through its people and nature – experiences beyond the classic ones.

As the campaign’s protagonist says: “Coming to Greece is not really a holiday… It’s so much more! … It’s a life-changing experience!”

The presentation of the new campaign took place on Thursday at the GNTO’s headquarters in Athens during an event attended by Greek Tourism Minister Vassilis Kikilias, GNTO President Angela Gerekou and GNTO General Secretary Dimitris Fragakis.

The new “Greece. A life-changing experience” campaign follows a number of promotional campaigns launched by the GNTO in the last four years, especially during the period of the pandemic.

“These efforts aimed to keep the image of Greece ‘alive’ in the public’s mind during the pandemic,” the organization’s general director, Sofia Lazaridou, said while referring to the previous campaigns.

GNTO General Director Sofia Lazaridou presenting the organization’s campaigns for Greek tourism launched during the past two years.

These efforts include the “Greece From Home” campaign, launched in April 2020 when the world was in lockdown due to the Covid-19 pandemic; and the “Destination Greece Health First” campaign, released in July 2020 to promote Greece as a safe travel destination when the country opened again to travelers.

In 2021, the GNTO came back with its “All you want is Greece” campaign and continued with its “Greece Does Have a Winter” campaign to promote the country’s mainland destinations. Last year, the GNTO’s “You Will Want to Stay Forever” campaign went beyond the depiction of the Greece’s popular destinations and told a story. The campaign was warmly received.

GNTO President Angela Gerekou, GNTO General Secretary Dimitris Fragakis and Greek Tourism Minister Vassilis Kikilias. Photo source: GNTO

“We carried out campaigns throughout the year, promoted winter tourism and other special forms of tourism, and managed to place Greece among the top 5 brands in the world,” Greek Tourism Minister Vassilis Kikilias said, adding that in 2022 Greece achieved a small miracle in tourism by having the biggest recovery in all of Europe and bringing in revenue that strengthened the Greek economy.

“This great achievement would never have been without the tireless work of the GNTO; its president, Angela Gerekou; its secretary general, Dimitris Fragakis; and above all its employees in Greece and in the organization’s branches abroad,” Kikilias added.

The new “Greece. A life-changing experience” campaign will be promoted in international media outlets in select markets abroad.