webhotelier | primalres: Hotel Bookings in Greece Up by 21% for 2024

Travel Tech Forum 2023

Hotel bookings in Greece for next year have already recorded a 21 percent increase year-on-year, according to travel tech group webhotelier | primalres.

The data was unveiled during the group’s first Travel Tech Forum in Greece titled “Knowledge as a catalyst for change” that was held during the Xenia 2023 hospitality trade show in Athens.

During the forum, the group’s Chief Marketing Officer, Yiannis Fotis, presented data regarding the evolution of online bookings (on accommodation websites as well as bookings through online travel agents) for 2024. In a sample of 7,461 accommodations the number of overnight stays (room nights) until November 25 concerning stays in 2024, showed an increase of 21 percent compared to the corresponding period of 2023.

webhotelier | primalres Chief Marketing Officer Yiannis Fotis.

Serving the tourism industry during the last 15 years, webhotelier | primalres offers innovative and reliable solutions to over 17,400 hotels and short-term rental accommodations in 38 countries.

During the Travel Tech Forum, webhotelier | primalres presented its digital service ecosystem, which now consists of 6 main products, 45 add-ons and 5 workspace apps that fully cover the needs of all types of accommodation.

“For the successful digital transformation of a business, systems alone are not enough, but knowledge, training, information and a change in mentality are also needed… This is achieved with know-how and best practices that we should look for in the international environment. Our group, as a leader in the travel technology sector in Greece, considers it not only its obligation but also part of its vision and mission to help businesses in the sector in this change. The Forum is part of this effort,” webhotelier | primalres Managing Director Panos Kontozamanis, said.

webhotelier | primalres Managing Director Panos Kontozamanis.

Attended by major players from the hospitality sector, the Travel Tech Forum included sessions with international executives from leading companies including Google, TripAdvisor, Booking.com, Expedia, Airbnb and Hotelbeds that shared the latest pioneering trends in the industry.

Development strategy

“Our goal is to contribute to the digital transformation of Greek businesses, by providing reliable data on reservations, in order for hotels to maintain a competitive advantage,” Kontozamanis said during a media briefing held on the sidelines of the forum.

During the briefing, Kontozamanis informed journalists of the group’s development strategy, which includes launching new domestic partnerships and further opening to markets abroad, beyond Europe, such as in the Middle East and the Far East.

“We have the experience, knowledge and systems in place to respond and satisfy our customers wherever they are in the world,” Kontozamanis said.

The team of webhotelier | primalres at Xenia 2023: (from left) Yiannis Karaolides, Corporate Development; Panos Kontozamanis, CEO; Penny Koutsanellou, Marketing Manager; and John Fotis, Group Chief Marketing Officer. Photo © Greek Travel Pages (GTP)

The group offers innovative and reliable solutions to hotels and accommodation providers through an ecosystem that includes the webhotelier booking engine, primalres channel manager, hotelizer and loggia cloud-based property management systems, hotel works on-premises property management system, as well as a dynamic B2B marketplace for direct bookings with over 35,000 travel agencies.
Its ecosystem is complemented by a range of interconnected systems and apps such as the roompay hospitality-focused payment management platform, metasearch connectivity, real-time analytics/reporting suite, dynamic pricing application and conversion optimization platform RateParity.

The stand of webhotelier | primalres at the Xenia 2023 exhibition.

webhotelier | primalres launches cooperation with Eurotel

webhotelier | primalres recently announced a strategic agreement with Eurotel, a dynamic group of companies, venturing in information technology, with more than 30 years experience in the Greek and Cypriot markets. The collaboration concerns the joint creation of new technology products and the representation in Greece and Cyprus of integrated systems of the global market.

More specifically, the first phase of the cooperation includes joint actions to develop, promote and support Revenue Management Systems, Business Intelligence solutions, as well as payment automation. For this purpose, companies of the EUROTEL group will participate in subsidiary companies of the Webhotelier group | primalres.

Through the collaboration bewteen webhotelier | primalres and Eurotel, synergies are expected to be created that will lead to the availability of new innovative products, which are expected tohelp Greek and Cypriot hospitality businesses not only effectively face organizational challenges, but gain and maintain a strong competitive advantage for years to come.