Surveys, Trends & Stats Report: More Destinations in Greece Need to Tap into TikTok by Maria Paravantes 9 January 2024 written by Maria Paravantes 9 January 2024 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 23 Greece may be one of the world’s most-sought after holiday destinations but local tourism stakeholders still haven’t taken advantage of one of the most powerful social tools on the market: TikTok. According to the latest report by analytics firm Tourix, only 20 municipalities in Greece and very few regions use TikTok as part of their digital marketing strategy. This may change soon after Greek Tourism Minister Olga Kefalogianni announced that TikTok and new media would be used to promote Greece to new markets. Top Greek destination on TikTok: Agios Nikolaos Agios Nikolaos, Crete. Photo source: Visit Greece In the meantime, the destination that has benefited most from TikTok’s reach is Crete and more specifically the seaside town of Agios Nikolaos with 20,000 followers so far. Other Greek holiday favorites doing well on TikTok are Thessaloniki, Kefalonia, and Drama with some posts attracting millions of views. Among the more consistent on TikTok are Kythira, Xylokastro, Parga, Katerini, and Chania (Crete) while new users include Sfakia, Kissamos and Ierapetra (Crete), Poros, Thasos, Kea and Kos. The Greek region leading the way on TikTok is Halkidiki with 1.8k followers followed by the South Aegean Region. Meanwhile, the Greek National Tourism Organization (Visit Greece) the country’s official account, has 11.2k followers while Marketing Greece’s and discovergreece account has 29.3k. The official account of the Greek National Tourism Organization (GNTO) on TikTok. According to the report, 35 percent use TikTok to get inspired for travel, 32 percent of TikTok users have chosen a hotel or accommodation facility based on a post they’ve seen; 28 percent said they were prompted to visit a museum or site; 18 percent a city or beach; 15 percent a new park, lake or nature reserve; and 12 percent to attend an event. Based on these findings, Greek tourism professionals and destinations in Greece stand to benefit for integrating TikTok to their marketing actions. Join the 15,000+ travel executives who read our newsletter Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail Maria Paravantes Chicago-born and raised, Maria Paravantes has over two decades of journalistic experience covering tourism and travel, gastronomy, arts, music and culture, economy and finance, politics, health and social issues for international press and media. She has worked for Reuters, The Telegraph, Huffington Post, Billboard Magazine, Time Out Athens, the Athens News, Odyssey Magazine and SETimes.com, among others. She has also served as Special Advisor to Greece’s minister of Foreign Affairs, and to the mayor of Athens on international press and media issues. Maria is currently a reporter, content and features writer for GTP Headlines. previous post Brits Booking Holidays for 2024, Greece Among Travelers’ Top Picks next post HotelTechAwards 2024: SuitePad Wins ‘Best In-Room Tablets’ Title for 5th Time You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ
