OTA Insight Rebrands as Lighthouse, Becomes Unified Commercial Platform

Source: Lighthouse

OTA Insight, a leader in cloud-based market intelligence for the travel and hospitality industry, has rebranded to Lighthouse.

According to a company announcement, the rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.

The enhanced Lighthouse platform introduces new business intelligence capabilities, new short-term rental insights, and a new look and feel to enhance the user experience for commercial decision makers.

According to Vassilis Riavoglou, Senior Business Development Eastern Mediterranean and Balkans, Lighthouse is gathering data for over 400,000 hotels and over 3 million events in all parts of the world that can influence demand for hotels and short-term rental accommodation,

“So now we really have the ability to see the big picture in the accommodation market,” he told GTP Headlines.

Riavoglou added that by analyzing the data, Lighthouse has discovered trends and convergences between hotels and short-term rental properties.

“These new findings can influence business decisions,” adding that one of the core Lighthouse products and capabilities include Rate Insight, which offers rate shopping and competitive price intelligence for both hotels and short-term rentals.

“With the ability to see the rate of bookings in short-term rental properties, hoteliers can now be more targeted and generate more revenue,” Riavoglou said.

Vassilis Riavoglou, Senior Business Development Eastern Mediterranean and Balkans.

Other products and capabilities of Lighthouse include Market Insight (forward-looking market demand monitoring to improve forecasting, room price setting, and marketing strategies), Benchmark Insight (performance benchmarking with market, category, and competitor intelligence), Parity Insight (performance management tools to measure room price parity across a multitude of distribution channels), Distribution Insight (API monitoring and analytics to measure and optimize distribution performance) and Destination Insight (supply and demand analytics for DMOs, hotels and short-term rentals).

“I can safely say that we have the most complete data set in hospitality tech right now, as we have integrated and tested all kinds of smart machine learning on the data to bring conclusions that can shape strategies,” he said..

Aiming to go a step further beyond offering useful information and platforms, Lighthouse will begin to introduce AI capabilities to supply hotels with specific recommendations and suggestions based on data.