Skyscanner: 5 Destinations in Greece Trending This Year

Mykonos island, Greece.

Athens, Zakynthos, Mykonos, Heraklion and Corfu are among the top destinations for travelers using Skyscanner, a report released by the company found this week.

More specifically, according to Skyscanner’s Horizons Regional Travel Outlook 2024 which assesses Travel Insight data, Athens is ranked 5^th in the Top 10 destinations of choice by Asian travelers marking the largest increase in trip length up by 11 days compared to a year before with an average trip length of 15.2 days. Athens also marked the largest increase on the list of destinations up by 11.2 percent compared to year earlier.

Source: Horizons Regional Travel Outlook 2024, Skyscanner

Other destinations in Greece winning over travelers this year mainly from Europe, the Middle East and Africa (EMEA), are Zakynthos ranking fifth, Mykonos (6th), Heraklion (7th) and Corfu (8th), with an average stay of six to seven days.

Source: Horizons Regional Travel Outlook 2024, Skyscanner

Holidaymakers from the US are also picking Athens this year which is again in the leading 10 destinations of choice with an average trip length of 12 to 15 days.

Source: Horizons Regional Travel Outlook 2024, Skyscanner

According to the report, European travelers are planning their holidays further in advance which is a sign of growing confidence, say analysts. Indicatively, 13 percent are booking 60 to 89 days ahead of travel while 37 percent are planning up to 90 days prior to travel. Traditional seasonality is also making a comeback.

At the same time, due to inflationary pressures and the cost of living crisis, travelers are shortening their vacations or traveling closer to home. Indicatively, more than half of Europeans (53 percent) will be staying in Europe, up by 4 percent year-on-year, with Spain and Greece as top picks.

Corfu, Old town. Photo Source: Visit Greece / M. Mitzithropoulos

“While traditional seasonality is returning and popular destinations remain in demand, travelers are also seeking value and exploring options closer-to-home,” said Skyscanner head of destination partnerships Zeynep Mutlu Bigali.

“Across Skyscanner’s platforms, we have seen incredible demand at the start of the year and we expect this to continue as we head into the summer, especially in regions such as Europe, North America and North Asia,” she added.