Brown Hotels Announces More Hospitality Investments in Greece

Israeli-based hotel chain Brown Hotels has announced plans to further expand in Greece with the opening of new hotels and also by managing third-party units.

Speaking recently to the media in Athens, Brown Hotels’ founder, Leon Avigad, announced the addition of three more hotels to its portfolio in Greece this year.

According to Avigad, Brown Hotels in the coming months will open two hotels more in Athens: the 93-room Museum Hotel on Bouboulinas Street and the 46-room Brown Domino on Themistokleous Street. The group also plans to open a third hotel in Greece. Details are expected to be announced soon.

Brown Hotels’ founder, Leon Avigad.

Moreover, Brown Hotels is also preparing to finalize agreements to take over the management of seven third-party hotels located in key Greek destinations such as Crete, Lesvos, Aegina and Corfu.

“We are proud that local Greek entrepreneurs approach us and ask us to manage their hotels professionally,” Avigad said.

The chain is aiming by the end of 2025 to have 24 hotels – owned and of third-parties – in its portfolio in Greece.

Brown Hotels started its activity in Greece in 2019 and currently operates 12 properties – six hotels in Athens, four resorts in destinations near the Greek capital (Agioi Theodoroi, Loutraki, Eretria and Chalkida) and two hotels on Greek islands, one on Crete and one on Corfu. Earlier this year Brown Hotels entered into franchise agreements with hospitality giant Hilton, which see two of its “Isla Brown” branded hotels in Greece (in Agioi Theodoroi and on Crete) entering the “Curio Collection by Hilton” brand.

Brown Hotels currently has some 4,000 rooms and 2,000 employees in Greece.

According to Avigad, by the end of next year, Brown Hotels will have some 60 hotels in 18 cities in Europe and Israel.

Isla Brown Chania Resort, Curio Collection by Hilton

Brown Hotels recently partnered with BCA College to develop a modern one-year hospitality and tourism training program.

The program, which gives students a Diploma in Resorts and Hotel Operations Management, combines theory and practice in the fields of hotel operations, marketing, finance and human resources.

“This is a very natural next step in deepening our experience and presence in Greece and what we would like to do is convey our very contemporary, cutting edge, modern approach to hospitality to the next step and take it to the next generation…F or us, moving forward, deepening into the professional experience, is only natural,” Avigad said.