Greek Tourism Minister Olga Kefalogianni.
Greece is aiming to establish itself as a leading destination known for sustainable tourism development, high-quality services, and exceptional travel experiences, according to Greek Tourism Minister Olga Kefalogianni.
Speaking at the 32nd General Assembly of the Greek Tourism Confederation (SETE) in Athens, Kefalogianni highlighted Greece’s rapid recovery and increased market share following the pandemic compared to its competitors.
“In 2023, Greece entered the top 10 list of the world’s most popular destinations,” she stated, addressing the challenges that necessitate policies ensuring tourism continues to benefit the national economy and local communities in the future.
“The Tourism Ministry is actively developing policies to address modern challenges and global shifts in tourism activity,” the minister added, outlining ongoing initiatives.
Greek Tourism Minister Olga Kefalogianni, Greek Prime Minister Kyriakos Mitsotakis and Greek Tourism Confederation (SETE) President Yiannis Paraschis.
Kefalogianni emphasized the importance of infrastructure investments in supporting specialized forms of tourism, which she stated will drive the new phase of tourism development.
“Central to this approach is the sustainable management of destinations,” she affirmed, highlighting the ministry’s goal to involve local communities in ensuring that tourism benefits are distributed equitably and sustainably.
Additionally, the minister announced the initiation of updates to the framework governing Destination Management and Marketing Organizations (DMMOs), aiming for a new governance model to enhance the management and promotion of Greek destinations.
Simultaneously, the ministry is focusing on streamlining procedures related to the licensing of tourist infrastructures, including thermal tourism centers, thalassotherapy centers, complex tourist accommodations, and integrated tourist development areas.
Greek Economy & Finance Minister Kostis Hatzidakis, Greek Deputy Tourism Minister Elena Rapti, Greek Tourism Minister Olga Kefalogianni and Greek Tourism Ministry Secretary General Myron Flouris.
Kefalogianni also addressed the regulation of the short-term rental market, announcing the ministry’s plans to establish a framework ensuring operational safety and hygiene standards.
“This builds upon the government’s initiative from last December, which established the tax framework for properties used for short-term leases, aimed at preventing unfair competition within the hospitality industry,” the minister explained.
Additionally, the minister said regulations aimed at enhancing tourism education and training are nearing completion.
Kefalogianni also highlighted ongoing efforts towards the digital transformation of the Greek National Tourism Organization (GNTO). These initiatives aim to enhance visitor experiences through improved, modern communication capabilities.
