Company updates GNTO Partners with EasyJet holidays to Boost Greek Tourism by Nikos Krinis 6 November 2024 written by Nikos Krinis 6 November 2024 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 27 The Greek National Tourism Organization (GNTO) and tour operator EasyJet holidays on Wednesday announced a four-year partnership designed to strengthen Greece’s position as a premier travel destination. The announcement was made at the World Travel Market (WTM) 2024 expo in London. EasyJet, one of the largest carriers from the UK to Greece, currently operates 136 routes to 14 popular Greek destinations, including Kos, Corfu, Crete, and Rhodes. Under the agreement, the airline’s in-house tour operator – EasyJet holidays – will promote Greek destinations through an expanded online and offline marketing campaign, supported by the Greek Tourism Ministry. The GNTO will also provide access to promotional materials and resources for campaigns that highlight Greece’s diverse travel experiences. This agreement extends until 2028. “The memorandum of understanding with EasyJet and EasyJet holidays underscores Greece’s commitment to forging impactful partnerships with organizations that share our ethos and forward-looking vision,” noted Greek Tourism Minister Olga Kefalogianni on the collaboration’s significance. “This strategic plan aims to deepen collaboration, enhance mutual growth, and drive sustainable development in tourism.” Greek Tourism Minister Olga Kefalogianni and EasyJet holidays CEO Garry Wilson (center) after the announcement of the agreement during the WTM London 2024 Expo in London. Photo source: WTM London To ensure the partnership’s success, the Greek Tourism Ministry and EasyJet holidays will hold regular meetings to evaluate and refine joint initiatives, with a focus on mutual growth and sustainable tourism development in Greece. EasyJet holidays CEO Garry Wilson highlighted the company’s strong commitment to Greece, one of its “most loved” destinations. “We’re pleased to support its growth ambitions and look forward to a successful outcome to our partnership,” he said. Launching this winter, the partnership underscores the Greek government’s commitment to sustainable tourism growth while aligning with EasyJet holidays’ goal to support Greece’s long-term expansion plans. WTM London 2024 will run until Thursday, November 7. The Greek Travel Pages (GTP) is an official media partner of WTM London. Stay tuned for news and updates by following our WTM London 2024 Special. Join the 15,000+ travel executives who read our newsletter Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail Nikos Krinis Nikos is Greek-American born in New York, USA, and has lived in Greece for over 30 years. He is the managing editor of Greece's leading monthly travel and tourism guide, the Greek Travel Pages (GTP) since June 2008 and of news site GTP Headlines since its launch in September 2012. Nikos has also served as international press officer for the City of Athens and for the mayor. He has a degree in Mass Media and Communications, specializing in Journalism. Nikos is a native English speaker and speaks Greek fluently. previous post AI Can Transform Tourism, Ministers Agree at WTM London next post WTM London: Greece Eyes Record Tourism in 2024, Prioritizes Sustainability You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ
