Greece Shines as Premier Partner at WTM London 2024, Secures New Tourism Partnerships

The Greek stand at WTM London 2024. Photo © Greek Travel Pages (GTP)

Greece is seeing strong interest from the UK market, with 2025 early bookings off to a promising start, Greek Tourism Minister Olga Kefalogianni announced on Thursday, concluding her visit to the World Travel Market (WTM) 2024 expo in London.

As WTM’s Premier Partner, Greece showcased its cultural experiences and year-round tourism appeal through a significant presence at the Visit Greece stand, operated by the Greek National Tourism Organization (GNTO).

“WTM is the ideal platform for Greece,” noted Kefalogianni, referencing the 81 Greek co-exhibitors, ranging from Evros to Kastellorizo.

The official ribbon-cutting ceremony of WTM London 2024 with Greek Tourism Minister Olga Kefalogianni and the expo’s Event Director Juliette Losardo. They are accompanied by Greek National Tourism organization (GNTO) Secretary General Andreas Fiorentinos, GNTO UK& Ireland Director Eleni Skarveli, Greek Ambassador Ioannis Tsaousis, and Minister’s Cabinet Member George Papatzanis. Photo source: WTM London

On November 5, as part of Greece’s role as WTM London 2024 Premier Partner, Kefalogianni officially inaugurated the expo and conducted multiple meetings throughout the event, receiving positive feedback on Greece’s tourism appeal.

“2023 closed as a record year, and current data indicate that 2024 will set new records for Greek tourism,” she told the media. Early indicators from the UK and beyond show positive demand, she noted, underscoring that Greece’s strategy emphasizes quality tourism growth, sustainable environmental practices, and the distribution of visitors across regions.

According to data given during WTM London, Greece’s tourism sector is on track for a record-breaking year in 2024, with projections of nearly 35 million visitors and a 10 percent rise in revenue to approximately 22 billion euros.

Partnerships with EasyJet Holidays and Monocle

GNTO Secretary General Andreas Fiorentinos, Greek Tourism Minister Olga Kefalogianni and EasyJet holidays CEO Garry Wilson. Photo source: Tourism Ministry

Kefalogianni also signed a collaboration agreement with EasyJet Holidays, highlighting Greece’s dedication to building partnerships aligned with Greece’s tourism objectives. The GNTO partnership aims to promote sustainable tourism and foster mutual growth. Additionally, Greece teamed up with the media brand Monocle to expand its visibility in international markets through print and digital campaigns.

Kefalogianni also met with British Airways Holidays’ General Manager Andrew Flintham and conducted interviews on BBC’s Business Today, Monocle Radio, and Radio Business Podcast, reaching global audiences.

Photo source: Tourism Ministry

The Greek tourism minister also held discussions with her counterparts from Egypt, Bulgaria, Italy, Cyprus, San Marino, and Saudi Arabia to advance Greek tourism initiatives, seeking support for Greece’s candidate for Secretary General of the World Tourism Organization (UN Tourism), Harry Theoharis.

The WTM London 2024 runs through Thursday, November 7, with the Greek Travel Pages (GTP) as an official media partner, covering ongoing updates on the event. See our WTM London 2024 Special for news and updates.