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BIT – Borsa Internazionale del Turismo, a leading global travel and tourism exhibition, will take place in Milan from February 9th to 11th, 2025. As a pivotal event in the tourism calendar, BIT brings together international industry professionals, destinations, and innovators to explore emerging trends and foster collaboration.
Since its inception, BIT has been the meeting point for travel professionals, showcasing the latest trends, innovations, and opportunities in the tourism industry. This must-attend event connects tour operators, travel agencies, airlines, destinations, and industry leaders from around the globe.
Explore cutting-edge solutions, network with experts, and uncover new business possibilities in a dynamic environment that blends tradition with innovation. BIT 2025 promises exciting exhibitions, insightful conferences, and unmatched networking opportunities.
The 2025 Edition Highlights Include: JOMO (Joy of Missing Out) Program. A special initiative focusing on the growing trend of slow and mindful travel. This program emphasizes authentic, immersive experiences that encourage travelers to disconnect from the digital rush and reconnect with nature, culture, and local communities. Also the Sustainability Programs, dedicated sessions and showcases highlighting eco-friendly travel solutions, sustainable tourism practices, and innovations aimed at reducing the industry’s environmental footprint.
Alongside these programs, BIT 2025 will feature a rich agenda of exhibitions, conferences, and networking opportunities, offering a platform for stakeholders to exchange ideas and shape the future of tourism.
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