ibtm world

ibtm® world, (formerly known as EIBTM) is the flagship event of the ibtm events portfolio with 8 events across the globe and owned by Reed Travel Exhibitions.

ibtm world is the leading global event for the meetings and events industry, held in the vibrant business and tourism destination of Barcelona. The three day event delivers a focused business environment, thought provoking professional education and networking for Exhibitors, Hosted Buyers and Trade Visitors.

The flagship Barcelona show, which will focus on culture creation as its theme, has confirmed several of the world’s best-known destinations and suppliers, including several who are returning to the event for the first time since before the pandemic. Brazil will return to the event after a three-year hiatus, with a 160 per cent increase in stand space compared to 2018 when they last participated at IBTM World. In addition, Distant Frontiers, one of India’s largest DMC networks, will return after a three-year absence.

Also in attendance will be the convention bureaus of Spain, Ireland, Brussels, Croatia, The Czech Republic, Canada, Malaysia, Jordan, Bahrain, Canada, Miami, Las Vegas and Boston, as well as Meliá Hotels and Barceló Hotels.

Hosted Buyer recruitment is gathering pace, with prestigious corporate, association and agency Hosted Buyers due to attend, including European Union of Medicine in Assurance and Social Security (EUMASS), Pfizer, COSMOPOLIS, International Stereoscopic Union, SAUDI Telecom Company, UNICEO (United Network of International Corporate Events Organisers), The British Pain Society, Maritz Global Events, Centers for Disease Control and Prevention, citigroup inc., and CWT Meetings & Events.

A number of destinations have already applied for IBTM World’s Culture Roadshows initiative, designed to explore how destinations use their unique cultures to create limitless potential for events. The theme of ‘culture creation’ will permeate the event, from the inspirational Knowledge Programme sessions to the networking events.