SETE Conference 2023

SETE’s Annual Conference will take place on December 12th, 2023, at the Athens Conservatoire. This year’s conference, named “Reframing Tourism“, aims to fuel a productive discussion around the future of sustainable tourism.

At this year’s conference SETE will attempt to redefine the role Tourism is called to play within society, economy, entrepreneurship, and the environment, taking into consideration how the world today is  rapidly changing.

Main topics covered during the Conference will be:

• How the strategic plan for the transition of Greek tourism to a path of sustainable development should be designed.
• Which are the challenges for the Greek tourism product as regards competitiveness, and what are the geopolitical developments to be addressed.
• During the following years, how resilient could the Greece brand be and which will be its distinguishing features.
• Environment and society: Climate change and its consequences.
• How the destinations management can be combined with their promotion and visibility, resulting in an integrated/360 strategy.
• Tourism’s production model and its evolution.

SETE’s 2023 Conference «Reframing Tourism» aims to link tourism entrepreneurship to society, the state, the institutions, and the economy, targeting a common path towards a sustainable and competitive future.