MICE (Meetings, Incentives, Conferences, Exhibitions)

Online advertising can offer the best exposure for Greek tourism as it is international, targeted and efficient concluded the MSN Travel and Tourism Day conference that took place recently in Athens.

Renowned Greek and international professionals of conference tourism are expected to honor the “5th Pan-Hellenic Conference for Business and Conference Tourism” organized by the Hellenic Association of Professional Congress Organizers (HAPCO).

Greek hotels must adapt to the needs of the 21st century customer, whose habits and demands in regards to technology have increased over the past, according to conclusions of the first Hotel Experience Day conference held recently in Athens. It was held under the auspices of the Association of Greek Tourism Enterprises.

Amadeus, a leading provider of technology to the travel and tourism industry, said “we will make a difference in Greece” during an overview of their IT solutions and future strategy at a media event for journalists from the Central, Eastern and Southern European region at the company’s headquarters in Nice, France.

Greece will be the country of honor at the 32nd International Tourism Exhibition Utazas in Hungary during 26 February – 1 March.

This year’s Philoxenia International Tourism Exhibition sported newly designed modern stands, welcomed a continual arrival of visitors, boasted a huge increase in trade visitors, and wrote up what appears to be a record number of business agreements.

World Travel Market 2008 focused on global travel trends, responsible tourism, and travel technology.

Tourist destinations that will play a prominent role in the future are those who will strive to develop strong marketing actions and introduce new technologies, was the outcome of the seventh annual Tourism & Development Conference of the Association of Greek Tourism Enterprises held recently.

The development of the natural environment of Greek islands and small areas through the growth of ecotourism and other alternative forms of tourism is the main theme of the ‘Alternative tourism and environment management in small and/or island areas’ conference to be held on Milos, 2-4 October.

An international conference, which will focus on the role of ports as connecting hubs between maritime and inland transport, is to take place on 17 and 18 September, Minister of Mercantile Marine, the Aegean and Island Policy Yiorgos Voulgarakis recently announced.