Tender Called for 2006 Tourism Ad Campaign

The Tourism Development Ministry and the Greek National Tourism Organization recently announced a tender for the design and production of the creative aspect for next year’s tourism advertising campaign.

The new tender says that Greek tourism is to be advertised in no fewer than 42 countries, with the basic aim being to substantially increase arrivals from the target markets.

With the tender process now underway -the earliest in recent memory- everything is expected to be ready by November, which means the Greek tourism promotion program for 2006 could get underway well before the end of the year.

Proposals for the production of the creative side will be made on September 8, with evaluation supposedly following day. The creative project’s total budget will reach up to 1,450,000 euros plus value-added tax.

Interested parties were asked to submit offers for a single creative design for all target countries, complete with some variations of the creative idea and the text translation for each language, as well as the creative material for each target country with the tourism organization logo “Wonderful Greece.” As well, they were asked to supply a new motto within the tender.

The tender adds that participants will have to take into account this year’s tourism organization campaign with the central motto “Live your myth in Greece.” Apparently, the word “Myth” is to be maintained in designing the creative material for 2006.

The character of the new campaign is to rely on the tourism ministry’s “three strategic pillars” for Greek tourism: culture-environment-development.