Philoxenia Courts Balkan Countries

This year’s Philoxenia tourism fair, November 16-19, expects to welcome a barrage of newcomers from the neighboring Balkan countries. Organizer Helexpo says a hosted buyers’ program as well as attendance by Balkan tourism ministers and foreign journalists ensure a strong Southeast Europe presence this year.

And along with programmed high-level events, Philoxenia this year inaugurates its new “Philoxenia Spa Exhibition” for health and beauty tourism. The new exhibition, along with a new and improved Philoxenia Hotelia, will run concurrently with the tourism fair.

The new exhibition will include a spa congress that promises to present the latest trends in beauty and health tourism as well as the new products and equipment that support spa services.

Organizer Helexpo says professionals will find Hotelia exhibition upgrades this year, which includes the creation of a Hotelia club where member exhibitors have the opportunity to send company releases to Philoxenia offices for distribution year-round to potential customers. As well, this year’s Hotelia will present the “Supplier of the Year” award. The winning company receives advertising and promotional benefits from the exhibition’s organizer for the entire year.