Chalkidiki Hoteliers Attend Workshop

Aris Ikkos (GBR Consulting); Giannis Kofinis (GNTO); Andreas Andreadis (Hellenic Hotels Federation); and Grigoris Tasios (Halkidiki Hotel Association), formed the panel of the workshop held recently in Chalkidiki.

The profile of today’s visitor and ways of approaching the Greek tourist were analyzed last month in Chalkidiki at a workshop organized by the Hellenic Hotels Federation and the Halkidiki Hotel Association.

The workshop, entitled “Hotel Marketing in the modern tourist market in Greece,” gave tourism professionals the chance to focus on current data and discuss the main trends of the international and domestic tourism markets.

During the conference, new methods and applications of hotel marketing in line with up-to-date needs and requirements of the tourism market were analyzed.

Additional topics discussed at the workshop were today’s pricing policy, distribution networks, the importance of the Internet, e-tourism and social media, long-term market trends and competing product designs.

The workshop in Chalkidiki is the first of a series of similar initiatives aimed towards the detailed briefing and training of hoteliers.

The workshops are organized to take place at major Greek destinations under the support of the Greek National Tourism Organization and the Tourism Ministry.