Amadeus Releases Study To Improve Travel Experience For The Traveler

“The future of travel is likely to be shaped by technological innovations, which reduce stress, uncertainty and chaos,” according to a global industry study, commissioned by travel technology partner Amadeus, that reveals how new technologies and social change will combine to transform travel by 2020.

The study entitled “From chaos to collaboration: how transformative technologies will herald a new era in travel” is a new research study developed by The Futures Company, a global foresight and futures consultancy. According to Eva Karamanou, Amadeus Hellas general manager, at every step of the journey, travel will be enhanced by greater and more fluid interaction between travelers; travelers and travel providers; and travel providers and travel providers.

“But all this is only possible through new technologies and innovations that will underpin and enable this greater fluidity and interaction,” Ms. Karamanou told GTP.

The study identifies six key areas where most technology innovation is likely to be seen in the next decade, these include: automatic transit, the next generation of experience, payment by memory, intelligent recommendation, the healthy tourist and the business tourist.

“The backbone of a more collaborative travel experience is the concept of the Door-to-Door (D2D) concept -full integration of transport services- which enables a traveler to plan their complete journey involving more than one transport mode and removing many of the barriers that currently exist,” she said.

The study touches on all “stressful experiences” (losing baggage, long flights delays, stranded in airports and ports without any information and poor service from the respective travel providers, and so on) travelers have experienced.

“The travel experience must improve for the traveler, reducing the stress of travel and making the experience more fulfilling,” Ms. Karamanou noted.

Greek and Cypriot travel professionals are expected to find the “From chaos to collaboration” study very useful as, according to Amadeus, it can assist with their competitiveness throughout the industry.

“Studies that Amadeus has commissioned contribute largely to the Industry knowledge and can help travel professionals to get in touch with global trends, emerging travel and tourism needs,” she said.

“Travel professionals can re-think or even re-design their business in order to prepare and be ready once recession is over,” Ms. Karamanou told GTP.