Home Destinations news GNTO Joins Forces With Thessaloniki

GNTO Joins Forces With Thessaloniki

by GTP editing team
0 comments

Destination Thessaloniki is preparing a dynamic promotion and marketing campaign for 2012 with a new business plan and brand strategy, according to the northern city’s mayor and president of the Thessaloniki Tourism Organization, Yiannis Boutaris.

In late January, the organization signed a memorandum of understanding with the Greek National Tourism Organization (GNTO) aiming to promote Thessaloniki as a city break destination, a four-season destination and a “unique cultural experience” destination.

During the press conference, held on the sidelines of the memorandum signing, the Thessaloniki mayor said the city’s promotion actions would not be wasteful, but targeted.

Basically, according to Mr. Boutaris, the organization would host fam trips for foreign travel journalists and opinion leaders from target markets Turkey, Russia and the Balkans.

“Cultural, religious and gay tourism will be included in Thessaloniki’s tourism package this year,” the mayor announced.

Mayor Boutaris said the city has many events planned this year for the celebration of 100 years from Thessaloniki’s liberation from the Turkish occupation.

The memorandum of understanding signed between the GNTO and the Thessaloniki Tourism Organization includes the hosting of the city’s tourism organization and the distribution of its promotional material from the stands of all exhibitions the GNTO will participate in this year.

According to recent data provided by GBR Consulting on the performance of Greek hotels in the fourth quarter of 2011, Thessaloniki airport showed a considerable increase of 11.3 percent as it benefited from the low cost carriers that started operations there and from the opening of the new markets of Israel and Turkey.

Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece.

You may also like

Leave a Comment

Advertise

CONTRIBUTE

Guest posts are welcome. Read the editorial guidelines here.

Copyright Notice

Unauthorized use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts of texts published in this page and links may be used, provided that full and clear credit is given to Greek Travel Pages – gtp.gr and / or GTP Headlines – news.gtp.gr with appropriate and specific direction (hyperlink) to the original content.  All photographs appearing on this site are not to be downloaded or reproduced in any way, without the prior written permission of the copyright owner.

@2025 – Web Design & Development by Generation Y