SETE Launches Fundraising Campaign To Promote Greek Gastronomy

The Association of Greek Tourism Enterprises (SETE) has launched a campaign to secure financial resources to implement a marketing plan for Greek gastronomy.

The scope of the project is to make gastronomy one of the key reasons for tourists choosing Greece as their holiday destination.

The fundraising campaign is supported by PRC Group–The Management House as an exclusive communications and publicity partner, with the pro-bono contribution of Advocate/Burson-Marsteller and SPOT JWT.

The campaign will run until February 2013 and circulate in all available media (print, online banners, newsletters, social media). Specialized media sponsors include Marketing Week, Daily Fax, Hotel & Restaurant in Boussias Communications, online guide Food & Leisure and tourism portal Greek Travel Pages (GTP).

Aegean Airlines and Eurobank have already responded to SETE’s call for action and actively support the implementation of the marketing plan for Greek gastronomy.