Nikos Karachalios, Secretary General Greek National Tourism Organization

Philoxenia 2012 greeting.

Greece is one of the world’s most popular tourism destinations as its brand name maintains its strong position amongst competition. So far, statistics depicting the tourist flow towards Greece, prove that Greece’s competitive advantage, its authenticity, is invincible.

In this ever-changing world, situations previously stated as safe or steady, now seem to fluctuate at growing speed. Greece is no exception to the rule and every sector of the Greek Economy has to be prepared to overcome all emerging discomforts. And so far, we manage to deliver.

Tourism is one of the most sensitive sectors straightly influenced by major social and financial changes. We all have to be pro-active and use all of our power and means to add value to the most exposed asset of the Greek Economy, Tourism. Positive results will come through synergies and responsible planning. GNTO’s collaboration with the Greek tourism sector has proved that we can overcome every obstacle with teamwork. Cooperation with the private sector as well as with key players and strategic allies all over the world will be rewarding for all.

I would like to express my deepest esteem to every initiative such as the 28th Philoxenia, aiming to convey a rather positive message to the Greek tourism market. In these challenging moments, Greek tourism should combine every potential source sustaining the competitiveness of the brand name of Greece.

Despite the financial situation hovering over Europe, tourism has been and always will be the most enchanting breakout from everyday life reality. All stakeholders of the Greek tourism sector, should work on common ground and join forces to become the best practice on an international scale. We aim to become the most successful case study in the tourism industry.

From the position of GNTO Secretary General, I am committed to the common cause and will be honored to be part of the dynamic effort to achieve these goals and upgrade our tourism product and brand name.