New Marketing Head Of Lufthansa Comes From Facebook

New Head of Marketing at Lufthansa Passenger Airlines Alexander Schlaubitz.

Alexander Schlaubitz (47) is to take up the role of Head of Marketing at Lufthansa Passenger Airlines in Frankfurt on 7 January 2013, it was recently announced. In this position, he will be responsible for the airlines’ entire marketing activities.

Besides classic advertising and brand management, this will include direct marketing and marketing analysis for Lufthansa Passenger Airlines. Schlaubitz reports to Dr. Reinhold Huber, Director of Product and Marketing. He succeeds Hubert Frach, who has left the Lufthansa Group. Most recently, Schlaubitz worked for Facebook as Director of Customer Marketing for Europe, the Middle East and Africa (EMEA).

After graduating in business studies from the University of Missouri, USA, Schlaubitz gained his first, professional experience at a number of marketing companies in the USA. In 2001, he moved to the global advertising agency Leo Burnett and in 2003 to the communications agency Change Communications. His responsibilities there included the strategic planning for clients such as Johnson & Johnson, Adecco, Campari and Nokia. Three years later, Schlaubitz became marketing director for Europe, the Middle East and Africa at Intel Corporation in Munich, before moving to the same position at Facebook in 2011.

Alexander Schlaubitz has two children.