SETE’s Fundraising Campaign In Full Swing

The Association of Greek Tourism Enterprises (SETE) held a briefing today, 17 December, to inform on its fundraising campaign that aims to support the implementation of its marketing plan for Greek gastronomy.

“Gastronomy can absolutely be one of the key reasons for tourists choosing Greece as their holiday destination,” SETE supports.

SETE’s Director General George Drakopoulos.

The association is calling on all enterprises and organizations that responsibly serve the Greek tourism sector (hotels, catering services, airlines, shipping companies, food and beverage manufacturing companies, food and beverage outlets, cooking services, recreational and cultural areas, tour operators, enterprises of household and business appliances, etc.) to support the initiative as it can create win–win scenarios for all involved.

The fundraising campaign “Gastrotourism – Food for Development” is an initiative that presents opportunities of interest for a large number of companies associated with the gastronomy sector, either directly or indirectly.

Launched in September 2012, the fundraising campaign is still in its first phase, which is to spread awareness and gather the initial sum of 200,000 euros by Spring 2013.

SETE aims to get the project officially off the ground in three years. To succeed this, the total amount of 500,000 euros is needed.

The project is based on SETE’s marketing study conducted in 2009. To see the marketing study, press here.

For further information please contact Danae Salepoula, Fundraising Coordinator, SETE Gastronomy Project, at salepoula@sete.gr.

SETE fundraising campaign: advertisements running in the Greek media.

Exclusive partners to the initiative are Aegean Airlines and Eurobank.

The newest recruits to the project’s communication are Greek daily Kathimerini newspaper and magazines Gastronomos and “K.” Communication sponsors to the initiative include Marketing Week, Daily Fax and Hotel & Restaurant of Boussias Communications, online guide The Food & Leisure Guide, the tourism guide and portal Greek Travel Pages (GTP) and Athinorama guide (special partner).

The fundraising campaign is supported by PRC Group – The Management House as an exclusive communications and publicity partner, with the pro-bono contribution of Advocate/Burson-Marsteller and SPOT JWT.