Germanwings Relaunched As “à la carte” Product

Germanwings has introduced a completely new product and brand concept with the launch of the “new Germanwings,” aiming to strengthen its position in the European low-cost market.

As of 1 July passengers are offered “à la carte flying” and are able to choose from three modules in different price brackets with varying comfort features.

BEST is the premium fare, primarily aimed at the needs of business travelers, but also appealing to the discerning leisure traveler. SMART includes an extensive range of additional services and BASIC is the purely low-cost category.

The “new Germanwings” will combine the decentralized European routes of Lufthansa that operate outside of the Frankfurt and Munich hubs and those of Germanwings.

The airline is further consolidating its position in Berlin by offering a total of 204 flights per week to and from Berlin Tegel in this summer’s flight schedule.

On taking over all planned Lufthansa routes, the airline will take off and land 624 times per week. A total of 10 aircraft will then be in operation in the capital for the “new Germanwings,” representing a market share of 14.4 percent in the highly fragmented home market. Following the complete transferral of all routes, the airline will serve 36 destinations from Berlin and transport some 2.6 million passengers in 2014.