Singapore Airlines Unveils Next Generation Of Cabin Products

Business Class – The new Business Class seat blends modern sophistication with functionality, to address business travelers’ requirements for more flexibility, comfort and privacy.

Singapore Airlines recently launched its next generation of cabin products, set to be the new industry benchmark for premium air travel.

Customers traveling on select flights between Singapore and London will be the first to experience the new cabin products from September, in First, Business and Economy classes. The new seats and KrisWorld in-flight entertainment system will be progressively rolled out to other routes as additional new aircraft enter service.

“Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles,” SIA’s Executive Vice President Commercial, Mak Swee Wah, said.

Singapore Airlines is investing nearly $150 million to introduce the new products on an initial eight Boeing 777-300ER aircraft. The investment program will be extended as the new products are introduced on Airbus A350 aircraft scheduled for delivery in the years ahead.

First Class - Singapore Airlines’ new First Class seat, set in a modern, welcoming cabin, offers customers enhanced comfort in their own personal sanctuary.

Economy Class - Through the use of innovative design and materials, the new Singapore Airlines Economy Class seat provides additional comfort, with increased personal space and legroom.

The unveiling is the result of more than two years of working with world-renowned design firms. BMW Group DesignworksUSA assisted with the development of the new First Class, James Park Associates assisted with Business Class and Massive Interactive with the in-flight entertainment system interface.

“The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered,” the executive vice president said.

Asian Aviation is Singapore Airlines’ General Sales Agent (GSA) for Greece.