International Tourism Demand Exceeds Expectations In First Half Of 2013

International tourist arrivals grew by five percent during the first half of 2013 compared to the same period of 2012, reaching almost 500 million, according to data just released by UNWTO. Growth was above the projection made at the beginning of the year (+3 percent to +4 percent) and is also exceeding the trend of the UNWTO long-term outlook Tourism Towards 2030 (+3.8 percent a year).

Destinations around the world welcomed an estimated 494 million overnight visitors in the first six months of 2013, according to the Advance Edition of the UNWTO World Tourism Barometer released on the occasion of the UNWTO 20th General Assembly.

This represents an increase of five percent or an additional 25 million international tourists compared to the same period of 2012. Growth was stronger in emerging economy destinations (+6 percent) than in advanced economies (+4 percent), a trend which has marked the sector for many years now.

“The fact that international tourism grew above expectations confirms that traveling is now part of consumer patterns for an increasing number of people in both emerging and advanced economies” said UNWTO Secretary-General, Taleb Rifai.

“This underlines the need to rightly place tourism as one of the key pillars of socio-economic development, being a leading contributor to economic growth, exports and jobs,” he added.

In a still uneven global economic environment, results were positive in all regions and subregions, though the overall picture was mixed.

Europe (+5 percent) performed surprisingly stronger than expected, driven by Central and Eastern Europe (+10 percent) and Southern and Mediterranean Europe (+6 percent).

Asia and the Pacific (+6 percent) also exceeded expectations, boosted by South-East Asia (+12 percent) and South Asia (+7percent).

On the other hand, results were weaker than anticipated in the Americas (+2 percent), as South America and the Caribbean lagged behind.

The first semester normally accounts for some 45 percent of the total arrivals count of the year (the Northern hemisphere high season months of July and August fall into the second semester).

According to the UNWTO, growth is expected to continue in the second half of 2013 but at a gradually slower pace.

UNWTO forecasts 2013 to end at four percent or slightly above, thus exceeding the initial estimate for the year.