100% Hotel Show Launches To Give Greek Hoteliers What They Are Looking For

Entrance – Hosted in the “hotel lobby,” the imposing work of Greek artist Apollo Glykas constitutes a modern implementation of Shadow Theater.

100% Hotel Show, a new exhibition addressed especially to hoteliers, made its debut on Saturday 8 February at the Mediterranean Exhibition Center (MEC) in Paiania, East Attica.

“Such innovative actions are needed to contribute to the upgrading of the tourism product,” said the secretary general of the Tourism Ministry, Anastasios Liaskos, during the opening ceremony of the exhibition.

According to the founder of the organizing company Demand Customize Marketing, Dimitris Antonakos, 100% Hotel Show has come to fill the absence of a trade show addressed exclusively to hotel owners.

“Our goal is to offer an exhibition that will present products and services currently available in the market that can support the Greek tourism and hotel product and offer a competitive product that will satisfy visitors and customers,” Mr. Antonakos told GTP.

100% Hotel Show opening ceremony

Dimitris Antonakos, founder of the show's organizing company Demand Customize Marketing.

100% Hotel Show opening ceremony.

Anastasios Liaskos, Secretary General of the Tourism Ministry.

“Into the Light Hotel” – The talk of the exhibition

Once entering the exhibition, visitors will encounter a real-size hotel model, constructed in perfectly realistic dimensions. The innovative project, constructed by the team of A31 architects, is entitled Into the Light Hotel.

Entrance – “Into the Light Hotel” real-size hotel reception area/lobby: In the premises, visitors can admire exquisite materials and artwork (Sponsor: Zoumboulakis Galleries) – suggestions for refurbishing hotels.

While touring the hotel, visitors will see new and pioneer products in their actual use and get inspired for future utilization.

More into the exhibition, visitors/hoteliers can find numerous proposals for architectural design and interior design, construction solutions, smart economic solutions for refurbishing hotels as well as recommendations for food and beverage.

100% Hotel Show also gives emphasis on a range of solutions that will certainly interest hoteliers: information technology infrastructure, web & brand development ideas and sales growth. Unique opportunities for networking are also available in the trade show’s specially designed area.

Honeymoon suite suggestions by Greek architects and designers.

New ideas

Selected works are presented within the context of the exhibition’s “Ideal Honeymoon Suite” competition. Ten groundbreaking approaches of the “Honeymoon Suite” by inspired Greek architects and designers are available for viewing and aim to give new ideas to hoteliers visiting the exhibition.

“This year’s exhibition is a first sample of our intentions, we made the first step… Next year we will be back even stronger,” Mr. Antonakos said during the opening ceremony of 100% Hotel Show.

To see the parallel events, press here.

100% Hotel Show will run until Monday 10 February.  For information on the free shuttle bus service for visitors, press here.

GTP is the Platinum Communication Sponsor of 100% Hotel Show.