Mideast Revamps Its Business Look

Greek travel agency Mideast, with a history of 30 years in the tourism sector, has launched its brand new corporate image that highlights the company’s evolution and main pillars of activity.

The new logo is a collection of vibrant colours, with no lines or frame to confine it, thus communicating a corporate image of unlimited possibilities, dynamism, optimism and confidence. “Some of the greatest feelings we enjoy when traveling,” Mideast said.

The new logo’s typeface comprises a mix of small and capital letters, which showcases the company’s power to offer flexible out-of-the-box solutions and services. The brand name is colored in blue, symbolizing the Greek sea and sky. Five colorful seagulls, the ultimate symbols of traveling, fly towards the future and infuse new dynamics into Mideast, each one representing one pillar of the company’s activity:

Business & Leisure Travel: Orange – the color of success, joy and enthusiasm
Destination Management: Green – the colour of spiritual balance and harmony
Meetings – Incentives – Congresses – Events: Petrol – the colour of management and order
Luxury: Purple – the color of royalty and nobility
Weddings & Events: Pink – the color of emotions and unconditional love

According to Mideast, their corporate image may have been revamped but the company’s deepest values remain robustly firm: Love and Honest Caring for their customers (We Care!), Responsible and Ethical Operations and Passion for Results.

“We celebrate a new era by embracing our new – colorful image, which clearly communicates our pillars of activity… We set our goals even higher and we continue to travel you around the world, excited as ever,” Katerina Mousbeh, the owner and managing director of Mideast, said.