Investments Report: Tourism Is An Opportunity To Go After In Greece by GTP editing team 31 March 2014 written by GTP editing team 31 March 2014 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 18 Tourism and travel are included among the opportunities “to go after” for aspiring entrepreneurs, investors and professionals, according to a report on “Entrepreneurship and Investment Opportunities in Greece Today” issued by Endeavor Greece. The report presents facts on new business activity and defines the extent to which Greece’s growth model has shifted since crisis started. It leverages research and interviews with experts of Endeavor’s network to validate specific areas of opportunity. Tourism & Travel Endeavor points out that in tourism and travel, Greece’s starting point is a largely uncompetitive, unsophisticated and mono-thematic product, severely constrained by current liquidity drainage, but still with huge growth potential. According to the report, entrepreneurial and investment opportunities in Greece’s tourism and travel sector are driven by 5 trends and needs: – Need for total upgrade of product offering to compensate for higher cost compared to neighboring countries but also for clearer distinction between the various traveler segments: budget/mass, upscale, luxury. This upgrade will entail acquisition and restructuring of old units, better management and services in existing units, but also new targeted developments in certain geographical areas and thematic segments. – Need for higher sophistication and infrastructure in less traditional, but rapidly growing products, e.g., cruises, sailing/yachting, mixed-use resorts integrating golf courses, vacation homes and/or marinas. – Need for better services beyond accommodation to create a holistic experience to the traveler and establish links with other locally relevant activity, e.g., in food sector or culture. This could include B2B services to accommodation or cruise providers – which could then be promoted to the end customer – but also direct B2C services. – Need for more sophisticated support services and customer care, covering pre-visit experience, booking and transportation. – Need to utilize technology to allow disinter-mediation. Online marketplaces can facilitate exchange between customers and service providers, and analytics technology can offer tailor-made, locality-driven experiences. This could include not only domestically developed communities but also support to local providers to establish reliable presence in international schemes, such as AirBnB. It should be noted that Endeavor’s report does not focus on public policies required to bring about change but it is about entrepreneurs that emerge to capture potential; it is for investors and institutions that are eager to back them. For the complete report, click here. Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post Cyprus Airways Closes Sales Office In Athens, Greece next post Cultural Events Announced To Celebrate New Opening Hours Of Museums In Greece You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek Hotels See Revenue Boost in 2024, Driven by Higher Room Prices 4 February 2025 European Aviation Sector Calls for Stronger EU Support to Reach Net-Zero by... 4 February 2025 Greece Among Top Choices for Long-Haul Travelers in Winter/Spring 2025 3 February 2025 Greece and Turkey Top Destinations for Bulgarian Travelers in 2024 3 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ