Greek Travel Industry Innovating Its Way To Performance Marketing Success

Over the past years there has been an impressive rise in Greece of innovative and outward-facing digital travel companies, targeting and operating successfully in global markets.

Greece goes international

The Greek e-commerce industry was slow off the mark, according to an article published by Performance In and written by the affiliate director of Linkwise, Katerina Karagianni. Performance In specializes in affiliate & performance marketing.

Internet and e-commerce penetration in Greece lagged behind the European average. But, following the country’s debt crisis and resulting economic downturn that put a strain on Greeks’ disposable income (and as a result, online travel spend), the industry looked beyond the local market.

“For the first time the travel industry was looking abroad, not to sell Greece as a destination, but to offer the international market high quality travel services on a local level,” Ms. Karagianni notes.

Agencies that are seeing success abroad include Pamediakopes, Travelplanet24, Tripair (by Altair), Airtickets, Airfasttickets and Danae.Travel.

Travel startups

Meanwhile, the Greek startup scene has been booming, fueled mainly by the launch of a number of new VC funds back in 2012. This increase has been further advanced by an accompanying ecosystem of accelerators, incubators, launch pads, shared workspaces etc. The result has been an increasing number of travel related apps and services, all of course targeting the global market: Incrediblue, Dopios (meaning local in Greek), Locish and Discoveroom.

To read the whole article, press here.