SWISS Relaunches swiss.com

Swiss International Air Lines is totally relaunching its online presence with a “fully responsive” design.

The new swiss.com automatically adapts its display, content and functions to the device being used by each site visitor, while the site’s new “World of SWISS” offers a new online brand and product experience.

Personalized online advice

The new website is substantially more user-friendly, and features numerous new functions. The travel-related content in the “Prepare” and “Fly” sections is now automatically personalized to provide information boxes (“widgets”) that are individually tailored to the customer’s desired routing.

The “Explore” section, meanwhile, offers insightful crew tips and further details of local hotels, sights, shops and restaurants at and around 77 SWISS destinations. And all this extensive information is supplemented by additional content from partners Google Places, Foursquare and TripAdvisor, all to help the user select and research their travel destination.

As a further highlight SWISS is providing its customers with a totally new app that is downloadable to their iPad. The new app offers personalized air travel information that is tailored to their trips – so the user can, for example, view details of the relevant baggage and immigration provisions, the latest weather report for their destination or their current Miles & More mileage balance, all in their personal iPad logbook.

The new facility can be used either online or offline, too. And the logbook further stores all flight details, giving the user a handy overview of all their past travel on SWISS and its codeshare partners.