Europe: Our Common Quest. Photo © GR2014eu
The visual identity of the Greek Presidency of the Council of the EU, designed by Beetroot Design Group, won a bronze in the category “Brand implementation” at the recent European Design Awards held in Cologne.
The Greek Presidency’s logo resembles a sailboat in full sail, formed from the initials of the European Union suggesting that EU citizens are sailing together towards a common future.
The ED-Awards are annual awards presented to European designers for outstanding work in the communication field and is a joint initiative of design magazines from across Europe, endorsed by the International Council of Communication Design.
“Aiming to focus on achievable and incisive goals and not extravagant political decisions, the Greek Presidency of the Council of the EU commissioned us to create an identity, which relates to their political agenda,” Beetroot Design Group explained.
According to Beetroot, the almost archetypical forms of the identity convey visually the goals of the Greek Presidency, while also maintaining a sincere and optimistic communication style.
For further information about the Greek Presidency’s logo, press here.
