Thomas Cook Signs Deal To Monitor Hotels Via Social Monitoring

Tour operator Thomas Cook has agreed a multi-year deal with online reputation management company TrustYou to keep a check on the online reputation of more than 45,000 hotels from its portfolio, global travel technology news site tnooz reported recently.

This agreement will enable Thomas Cook to monitor the performance hotels it has contracted, as well as search and analyze reviews from consumers about its properties.

Thomas Cook says this will ensure its hotel partners are aware of the public feedback from their guests and to take corrective action (if needed) to meet the standards of the tour operator.

“Using TrustYou’s data and insights from millions of reviews will ensure that Thomas Cook stays at the top of its game, delivering the very best service and quality standards in the market,” Benjamin Jost, TrustYou CEO, said.