Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, recently announced the renewal of its multi-year full content agreement with Alitalia, Italy’s leading carrier.
The renewal of the full content agreement takes immediate effect, and enables the 67,000 Travelport-connected agents worldwide access to all of Alitalia’s fares and inventory, including web fares, and ancillary offerings.
According to Aldo Ponticelli, Alitalia Vice President Distribution, the new long-term agreement allows the airline to promote its content to travel agents and consumers like never before.
“It means we can stand out from our competitors and we believe it will deliver real value for our business,” he said.
The agreement also sees Alitalia signing up for Travelport’s Rich Content and Branding technology, which is a key component of the Travelport Merchandising Platform. Rich Content and Branding will equip Alitalia with the ability to manage how its flights, fare families and ancillaries are visually presented and viewed on travel agency screens.
“We are very proud of our long-standing relationship with Alitalia and pleased to have extended our agreement to include Rich Content and Branding. Travelport recently celebrated the milestone of signing up its fiftieth airline to this exciting new technology and we are pleased that Alitalia has joined an already impressive list of national and low cost carriers,” Robin Ranken, Travelport’s Head of Airline Services Europe, said.
“We believe the agreement will be hugely valuable to Alitalia, our travel agents and consumers alike,” he added.
