Company updates Travelport And Alitalia Sign Full Content Agreement by GTP editing team 15 September 2014 written by GTP editing team 15 September 2014 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 23 Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, recently announced the renewal of its multi-year full content agreement with Alitalia, Italy’s leading carrier. The renewal of the full content agreement takes immediate effect, and enables the 67,000 Travelport-connected agents worldwide access to all of Alitalia’s fares and inventory, including web fares, and ancillary offerings. According to Aldo Ponticelli, Alitalia Vice President Distribution, the new long-term agreement allows the airline to promote its content to travel agents and consumers like never before. “It means we can stand out from our competitors and we believe it will deliver real value for our business,” he said. The agreement also sees Alitalia signing up for Travelport’s Rich Content and Branding technology, which is a key component of the Travelport Merchandising Platform. Rich Content and Branding will equip Alitalia with the ability to manage how its flights, fare families and ancillaries are visually presented and viewed on travel agency screens. “We are very proud of our long-standing relationship with Alitalia and pleased to have extended our agreement to include Rich Content and Branding. Travelport recently celebrated the milestone of signing up its fiftieth airline to this exciting new technology and we are pleased that Alitalia has joined an already impressive list of national and low cost carriers,” Robin Ranken, Travelport’s Head of Airline Services Europe, said. “We believe the agreement will be hugely valuable to Alitalia, our travel agents and consumers alike,” he added. Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post Helsinki Airport Launches Grocery Pick-Up Service next post WTM 2014: GNTO To Offer Greek Cookery Lesson & Free Trip To Greece You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Celestyal Celebrates Valentine’s Day with Free Cabin Upgrades 5 February 2025 Flisvos Beachfront Apartments Offers Seaside Stays on Skopelos Island 4 February 2025 ITA Airways Unveils New Commercial Benefits as it Joins Lufthansa Group 4 February 2025 HotelBrain Expands with 10-Year Lease of Dion Palace Resort & Spa 4 February 2025 SKY express: Free Tickets for Children, Teachers on All Santorini-Athens Flights 4 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ