Etihad Airways Unveils New Livery On First A380 Aircraft

Photo source: Etihad Airways

Etihad Airways recently unveiled a stunning new livery design on its first A380 at the Airbus Finkenwerder facility in Hamburg, Germany.

Photo source: Etihad Airways

The new livery, which will be introduced across its fleet, is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.

The result is a unique livery design aimed to present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.

The design pattern named “Facets of Abu Dhabi” uses a color palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colors seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travelers to help select the final “winning” livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline’s corporate branding – from advertising to brochures to premium lounges.

The new livery was created by leading brand consultants Landor Associates in partnership with Etihad Airways.

Photo source: Etihad Airways

The entire Etihad Airways fleet of more than 100 aircraft, as well as those to be delivered, will be painted in the new livery during the next three years ensuring that the Facets of Abu Dhabi is seen across the world.

Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s.

Etihad Airways’ first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from 27 December 2014. The two subsequent deliveries of the A380 in early 2015 will also service the route, making it a triple daily A380 operation.

Later in 2015, A380s will operate to Sydney and New York as Etihad Airways receives its fourth and fifth aircraft. The airline has currently 10 of the giant double-decker airliners on firm order.

The Etihad Airways A380 is set to transform luxury air travel with The Residence by Etihad, which can accommodate one or two guests who will also have a personal Butler trained by the Savoy Butler Academy in London. The airline’s A380 will also feature new First Apartments, which are fully private suites with a separate reclining lounge seat and full-length bed; as well as the new Business Studio and Economy Smart Seat.