Costa Navarino In Greece To Hold Major Volkswagen Nine-Week Dealer Event

Panorama of Costa Navarino.

The entire Westin Resort unit of the Costa Navarino luxury coastal resort complex in the Messinia region of Greece, is booked for the next two months as it will host the international “Passat Experience” event of Volkswagen.

The largest dealer event of Volkswagen will take place in Costa Navarino in Greece: The new Passat will be presented to some 20,000 participants from all over the world.

The event will be held during the nine-week period from 6 October to 4 December and Volkswagen will present the new Passat to international Volkswagen dealers and European sales staff from all over the world.

According to Volkswagen, a total of some 20,000 guests are expected at Costa Navarino, making the congress Volkswagen’s largest dealer event ever.

Also, a special course covering 22,000 square meters is being set up at the luxury coastal resort complex to allow extensive test drives, putting more than 200 Passat with a range of engine and equipment configurations through their paces.

“The event in the Messinia region is a commitment to Greece, to our local partners and the people there,” Anders-Sundt Jensen, Head of Marketing Communications at the Volkswagen Passenger Cars brand, explained in an announcement.

The Westin suite, Costa Navarino

Mr. Jensen added that the major event is also an economic stimulus for the region as local partners have been involved in the organization and several hotels have extended their season.

He also added that great care was taken in selecting the location: “In the spirit of Think Blue., the hotel we have chosen for this event in Greece is deeply committed to sustainable and ecological responsibility,” Mr. Jensen said.

The Westin’s pool area, Costa Navarino.

The Westin Resort, Costa Navarino, was recognized with the EHMA Sustainability Award by Diversey Care in 2013 and awarded the Green Key 2013 eco-label which honors commitment to the environment and the implementation of ecologically sustainable projects in the hotel industry.

For Costa Navarino the holding of such an event is of major importance as the resort will now extend its tourism season until mid-December, when it will shut down for the winter.

The luxury coastal resort complex has also been chosen to host the 2015 Travel Convention of the Association of British Travel Agents (ABTA). The convention will take place at Costa Navarino during 12-14 October 2015. This will be first time Greece will host the Convention since it was held on Kos in 2000.