Amadeus: “Lean Thinking” Can Improve Travel Services

A new study launched recently urges travel businesses to adopt and apply the principles of “lean” thinking across IT and operations, in order to create an industry that can better detect, understand and respond to customers’ increasingly complex and changing needs.

“Cleared for take-off”, written by innovation forecaster James Woudhuysen, and commissioned by Amadeus, argues that only by embracing lean thinking in IT, and removing those activities that do not create value for the customer, can the industry also have more control over both system complexity and costs.

The study, which follows recent technology and innovation papers Amadeus has published on open source software and Big Data, will also outline in more detail:

– What underpins lean thinking and how it applies to travel
– How the travel industry can benefit specifically from adopting lean IT
– The broader potential for lean IT to transform travel by, for example, incorporating non-traditional travel content into the customer experience
– How Amadeus has already adopted lean in its global IT operations

“With lean, travel companies can look forward to rapid rates of new service and app development,” Mr. Woudhuysen said.

According to the author, by thinking “lean” travel companies will be able to make more money from cleverly spotted market niches. “And, better than they are at present, they will be adept at personalising their offers to the needs of customers as individuals,” he added.

To download a copy of the report, press here.