Greek Heart Set on Branding Local Products

The logo branding Greek products will from now on adorn all local products exported to international markets, certifying origin, the Hellenic Association of Advertising-Communication Agencies (EDEE) announced this week.

The winning logo, designed by Greek agency MILK Branding Professionals, was selected after a draw by EDEE among a number of Branding & Design companies, which offered in March 2013 to undertake the project free of charge.

“At first sight, the logo alludes to the ‘Greekness’ of the product. There is no doubt about the nature and origin of the product or service,” founding member of MILK, Leonie Yagdjoglou, told Capital.gr.

“The basic aim of the logo was for it to work,” she added.

The logo, which was designed by Yiannis Roussos, was completed under the guidance of George Anastasiadis and Mrs. Yagdjoglou.

MILK Branding Professionals was founded in 2000 and is active in branding, design, creation and materialization of corporate product identification. Company clients include Nestlé, Philip Morris International, Coca-Cola 3E, Lidl, Wind and Alpha Bank, among others.

“One of MILK’s main goals is to support Greek companies of all sizes, to make their products more competitive and attractive, ensuring successful placement in both Greek and international markets,” the company says.