Greek Marketing Platform Wins Award at Enter2015 e-Tourism Event

Christos Xanthakis, project manager of Nelios.

Greek online interactive platform Athens Destination Specialist Program (ADSP) was awarded in the best Small & Medium Enterprises category during international e-tourism conference Enter2015 held in Lugano, Switzerland last week.

Organized by the International Federation for Information Technology and Travel & Tourism (IFITT), Enter2015 brings together academia, industry, government and other organizations to actively exchange, share and challenge research and case studies on the application of information and communication technologies to travel and tourism.

During TBEX 2014, Danai Christopoulou (Daily Secret) informed industry specialists and travel bloggers on the City of Athens’ new Destination Specialist Program “This is Athens.”

Designed and implemented by Nelios for the municipality of Athens’ Development and Destination Management Agency (EATA), ADSP is an interactive online training program aimed at helping travel industry professionals, professional conference organizers (PCO’s) and travel bloggers and media to sell and effectively promote Athens to their clients and audiences.

The integrated marketing platform, which is comprised of six modules: ADSP overview and Athens introduction, travel essentials, Athens experiences, travel itineraries, MICE, and travel bloggers/media, was launched during the Travel Bloggers Exchange – TBEX Europe 2014 held in Athens last October.