New Amadeus Technology Helps Lufthansa Personalize Travel Experience of Corporate Customers

Lufthansa is the first to have selected Amadeus’ patent-pending Altéa Corporate Recognition, a tool which allows the airline to better recognize corporates at the time of booking. The technology ensures strategic tailor-made offers can then be provided to the corporate customer as well as to the individual traveller across all stages of their journey, enhancing both the corporate purchasing and wider travel experience in the process.

“This development is a key milestone on our journey to offering an even more personalised and differentiated experience, enabling us to respond better to the customers’ need, increase customer satisfaction and drive higher productivity at the same time”, said Christian Tillmans, Vice President Global Sales and Key Account Management Lufthansa.

By automatically recognizing the corporation to which a business traveller belongs, personalisation can begin from the moment the flight is being booked. This could mean corporates are offered preferential handling from the first booking step onwards or that individual corporate travellers are managed as valued customers whilst at the airport and are then fast-tracked through security for example.

At the same time, an airline, in general, has the potential with Altéa Corporate Recognition to automatically offer packages of tailored ancillary services which are focused wholly on corporate travellers’ needs, such as, baggage and preferential seat options.

For Lufthansa this means a choice of selected services can be easily offered to boost demand and drive customer loyalty and retention, as the airline continues to actively focus its service to the corporate client’s needs.

“This is the latest step in our bid to ensure we focus our energies on the evolving 21st Century traveller, enabling airlines to connect, serve and manage their customers in the most effective way possible”, said Julia Sattel, Senior Vice President Airline IT, Amadeus.

Amadeus Altéa Corporate Recognition is complemented by Amadeus’ existing loyalty and personalization solutions, Amadeus Loyalty Management Suite and Amadeus Altéa Awards Suite, which enable airlines to clearly recognize their loyalty program members and corporate members throughout the merchandising, retailing and operational environment.