Alternate Tourism Minister Targets Saudi Arabian Market

Greek Alternate Tourism Minister Elena Kountoura. Photo © GTP

Alternate Tourism Minister Elena Kountoura will depart for Riyadh on Saturday, April 18, in an aim to tap into the vast potential of the Saudi Arabian market to support growth in Greek tourism.

Ms. Kountoura is scheduled to have a series of meetings with government representatives, aiming to attract new investments and high income visitors from Saudi Arabia to Greece.

Her agenda will include meetings with the president of the Saudi Commission for Tourism and Antiquities (SCTA), Prince Sultan bin Salman bin; the transport minister, Abdulaziz bin Abdullah bin Abdulaziz Al Saud; the deputy minister of health,  Dr Mohammed Al Khoshaim; the deputy minister of information and communication, Dr. Abdullah Al Jasser; and the chairman of Saudi’s Kingdom Holding Company, Al Waleedbin Talalbin Abdulaziz AlSaud.

During her stay in Riyadh, she will attend the 1st Greek Tourism Workshop on Sunday, April 19. The workshop will include presentations of Greek destinations, meetings with Saudi governmental authorities as well as B2B meetings between Greek sector professionals and Arab travel agents.

According to SETE Intelligence figures, a 33 percent increase has been recorded in the number of arrivals from the UAE to Greece last year.