Sweeping Promo Plan for Lesvos, Corfu and Halkidiki, in the Making

Photo source: Marketing Greece

The Greek islands of Lesvos and Corfu, and the Halkidiki peninsula, are at the centre of a comprehensive promotional campaign organized by Eurobank and Marketing Greece.

The far-reaching plan aims to boost the visibility of Greek destinations in target markets abroad. Promotional actions will include film productions, digital and social media campaigns, PR initiatives, special events and fam trips.

The focus of the strategy is to highlight each destination’s unique characteristics and present the variety of options depending on holiday preferences: family, action, cultural, historical or religious interest, romantic getaways and relaxation.